It was clear from the ebook I bought that if I was going to make a serious effort at selling ebooks I needed a website. Not only to sell ebooks from but also to store ebooks on, which could then be downloaded by buyers from ebay. I had no idea about affiliate marketing or Pay Per Click advertising at this point so that was not a consideration.
I had previously purchased a hosting package from 1and1.co.uk which came with 3 free .co.uk domains. I had used two, www.halelife.co.uk and www.altrinchamlife.co.uk , which are live but currently not being updated. I had lost interest once I had done some research into my competition.
1and1.co.uk offer a wide range of hosting solutions and I had gone for the business solution which at the time was 8.99/month (probably cheaper now!) This gave me a very good sized hosting package and decent bandwidth. Along with the free domain names, 1and1.co.uk offer a big selection of free add ons including live feeds (e.g. localised weather, specific news etc), a huge photo library, free forms (how I created the "submit your email address" form on my site) and they also provide an excellent statistics tool which gives you a much information as you could ever need about your site visitors, how they found you, what pages they viewed, most popular pages etc. This isn't meant to be an advert for 1and1.co.uk it just turned out that way!
1and1.co.uk have a great affiliate program too. :-)
So I already had the hosting and one spare free .co.uk domain name. Next dilema is what to call my new ebook business! 1and1.co.uk have a handy tool for checking whether the domain name you want is available and if it isn't they offer other options, firstly the same domain with a different end, i.e. .com, .net, .info etc and if they don't meet your requirements they also offer similar alternatives based on keywords.
The choice of infoebookstore took a short while to materialise, ebooks, ebookstore and ebookshop were all obviously taken, I also did a few searches on Google to get a feel for the competition. I plumped for www.infoebookstore.co.uk in the end as I felt it summed up very well what I was selling, ebooks being predominately information based rather than Fiction.
Luckily the name infoebookstore was also available on eBay. I have had an eBay account since 2000, but used it very little in 6 years. I changed my username to infoebookstore, retaining my existing feedback and history.
Next - which ebooks should I sell? where do I get them from? what are resell rights?
Thanks for reading
James
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