Been busy lately - just been awarded Silver Powerseller Status on eBay

It's been a while since my last post on this blog, I have been busy with the day job (just returned from a 3 day conference in London) and very busy with the ebooks too.

I got an email from eBay yesterday congratulating me on my success and advising me that I have now reached the status of Silver Powerseller. This means I am doing a lot right, still maintaining my 100% feedback score, still selling over 500 ebooks per month and still keeping my customers happy.

I mentioned in the last posting about how important it is to select the right ebooks to sell. It is also important to create a great advert which will sell the ebook over and over again.

I decided to create a professional looking header/logo which I use on all of my website pages and on all of my eBay adverts and also my eBay store. It is even used on all of the emails my customers receive from me or eBay. It is important to create a professional look and consistant image with which the customer can associate. Just ask COKE or PEPSI!

In addition to the consistant header I decided to make the eBay adverts and the website ads almost exactly the same. Again using familiarity to maybe create more sales, but also for my ease/speed of creating them.

I use the same formula for each advert. What is the problem/need? How can my product solve it? What does the ebook contain? What do others who have bought it have to say about it? How much does it cost?

The most important part is the Customer Feedback. This takes time to achieve but it is priceless when convincing potential customers to buy. We are a naturally sceptical breed so when there is evidence that the product is for real and that others have been happy with their purchase we are comforted.

I am not suggesting that the format of my ads is perfect, I am constantly tweaking them, but they seem to work OK for me. Feel free to have a look at the items in my eBay store http://stores.ebay.co.uk/infoebookstore and on my website http://www.infoebookstore.co.uk

Next time, I will talk about the automation of ebook delivery.

James
www.infoebookstore.co.uk
www.altrinchamlife.co.uk
www.halelife.co.uk