Learning from my mistakes

Firstly apologies for the delay in posting on this blog, I have been busy keeping up with ebook sales on eBay and more importantly re-designing my website www.infoebookstore.co.uk which is the subject of this posting.

Those who have visited my original site will know that it is a simple, graphics based front page with some Google Ads and affilitate links. The links to individual ebook adverts were all jpg image links. If you did avoid clicking on a Google Ad you might have eventually clicked on a specific ebook and found yourself on a long advert page also containing Google Ads and other affiliate links. If you wanted to buy the ebook you were probably put off by the paypal "buy it now" button, thinking you needed a paypal account to pay (this was not and is still not the case).

The point of this ramble is that the original site did not encourage customers to buy, in fact it made it easier for potential customers to click on an advert and leave the site. I can confirm there is more money to be made from individual ebook sales than pay per click advertising revenue.

So I have re-designed the site and individual pages so that they are easier to navigate, less advertising other peoples products and making it easier to buy my products. Cross selling of other items is also possible with the common side bar on every page.

Lesson Learnt No. 1 - ebook sales are more profitable than Google Ads, so do not make it easy for customers to navigate away from your site until they have purchased something.

Second lesson refers to the use of image based webpages. I have learnt through the Google Rank Ebook that I sell and through further investigation that Content is Key and the more text containing your Keywords the better, with just jpg images you have neither content or keywords. My site was being indexed by all search engines, but not ranking well at all because the meta tag keywords were not replicated in the content. This has now been rectified in the new site design.

Lesson Learnt No. 2 - Content is King, make sure you use keywords within site content to improve your Search Engine Ranking.

I intend to get back on track with the ebook business story soon.

Best Wishes

James
www.infoebookstore.co.uk